We know one of the most important parts of being a non-profit is engaging the public, which in turn results in donations back to fund the work you do.
That’s why we like to view ourselves as your ‘out-of-house’ marketing department, developing a plan which helps attract interest in your website, projects and upcoming events.
No dedicated marketing budget? That’s no problem, organisations like Google offer £6,000 per month free
to every non-profit through their Ad-Words for Charities donation scheme.
Here’s some more information on the types of marketing available:
✔ Pay Per Click: (PPC) is an advertising method which allows you to pay only when someone clicks your advert. It allows complete control of your campaign in an instant, and with £60,000 per month budget free from Google for every charity, it’s the best place to start your digital marketing campaign.
✔ Search Engine Optimisation: (SEO) is the process of getting your website to the top of Google and other popular search engines using your desired keywords. For example, if you’re a non-profit looking to engage children in outdoor activities, you’ll want your site listed at the of parents web searches for ‘outdoor activities for kids’. Our SEO best practices will help your organisation get the best online coverage for your chosen search phrases.
✔ Social Media Marketing: Social media is fast becoming the best way to engage with your target audience. We’ll help you build an effective social media campaign, achieving exposure with the right audience and developing an insight into how they view your organisation.
To find out more about our digital marketing services or to start your online campaign, contact us today on 020 8269 6878.